The concept orginally came from an art school student's thesis. Her grandmother had accidently taken the wrong pills, because of confusing pill bottles. The student wanted to find a better pill bottle, one that made the important information easy to find. And she did it, and how. When Target saw her final design, they immediately bought the idea and ran with it.
After some changes in the initial design, the new pill bottles are going to be available in late May. I for one think this is an amazing marriage of form and function. The bottle's design makes its purpose very clear, and its information quickly grasped. It is a must for anyone with a confusing medicine cabinet.
1 comment:
Designed to be easy to read, easy to understand, and easy to open (even for old man hands)
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